Leads and Meta ads: in trial
Leads arrive with answers, and Meta learns which ones bought.
We are trialling this feature with a small number of dealerships. Most leads arrive with a name and a phone number. OneTake asks the questions that tell your team who to call first, then reports each result to Meta so your ads find more buyers.
Ask the questions that matter to you.
You choose what your lead form asks. A typical set covers when the buyer plans to buy, whether they have a trade-in and whether they want finance.
A buyer looking to buy in the next two weeks with a trade-in and a finance request needs a call today. A buyer browsing for next year can wait. The answers let your team tell the two apart before picking up the phone.
New lead
Sarah M.
2021 Toyota RAV4 GX
- Looking to buy
- Next 2 weeks
- Trade-in
- Yes, 2016 Mazda3
- Finance
- Wants a quote
Every lead goes straight to your CRM.
Meta learns from what happens next.
Meta shows your ads to people like the leads you report. If the only result Meta hears about is a form fill, it looks for more people who fill in forms.
Your team moves each lead through the stages below. OneTake reports every change to Meta, so Meta learns which leads booked a test drive and which ones bought. It then looks for more people like those buyers.
Lead stages
- New
- Contacted
- Booked
- Sold
Managers can see how many leads have an outcome recorded, so gaps show up early.
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